First it was Korea with its Bikini Beach discounts for young women who show up wearing a bikini. Now in China, women who show up at an expensive amusement park wearing miniskirts are being given a 50% discount on the admission fee.

Century Amusement Park is a thrilling entertainment retreat. Tickets are expensive at 80 yuan (US$9.66) each, making one shrink at the sight of the cost. The park has a new slogan, “To be cool and refreshed summer, all girls love wearing miniskirts.” Starting July 1st, two female personnel with rulers stand at the ticket windows to determine whether the length of the skirt earns a discount.

Of course, there are those who accuse the amusement part of sexism, but the people in charge of the promotion say it is only a novel way of attracting more visitor. Nonetheless, there are those who say that the use of sex to sell is getting out of hand in China.

In recent years, China’s market advertising has become flooded with pornographic elements. One domestic brand underwear company placed 16 bikini-clad models along the urban roads of Wuhan District in a blatantly bid for publicity. The scene was pure chaos, with traffic snarled as people gathered to see the event.

A shopping center in Chengdu city paraded naked women in front of an audience to promote its opening. To promote its bath and body products, a retailer and the factory hired a young female to bathe facing the street. Some bath and body companies attract men to watch a nearly naked model putting on their products as advertisement to sell their products. Some stores employ bikini models to run back and forth to attract consumers. Some hire girls to lie coyly on “love making beds.”