A Japanese paint company is hoping that their new product will create a new fad that gives a new meaning to the term “shotgun wedding.”

Pulling the trigger of the device, which looks something like a hairdryer, shoots a small teddy bear into the air, which then floats down on its own little parachute,

Developers hit on the idea after noticing that it had become a trend for people to throw teddy bears into the air instead of bouquets at wedding receptions.