The Beef is Back!
Good news for you Yoshinoya enthusiasts. The massive restaurant chain Yoshinoya & Co has released a statement today saying that it will begin serving its staple food “Gyudon” beef bowls again. The only catch is that it will only be during lunch hours starting December 1.
It’s been a long time coming for Yoshinoya whose beef bowls are a staple diet for Salarymen (and yours truly). Because of the embargo on U.S. and Canadian Beef, the company had to stop selling its beef bowls in place of “Butadon” pork and “Toridon” Chicken simply because of lack of supply.
Since the Japanese government has eased its import ban on outside beef in July of this year, beef is again finding its way into supply in Japan. And so the company lead by President Shuji Abe decided to put Gyudon back into its menus.Beef bowls, if you’ve never had the pleasure of eating one, are fast food rice bowls served in a variety of ways. They are always served in a porcelain bowl with a good helping of rice and are topped with a variety of items. Some have pork and kimchee, while others have natto. The selling point is that it’s a filling delicious meal that is usually served within one to two minutes from order and can cost you between 350 yen to 550 yen depending on what you order.
The beef ban first began in December of 2003 when the first U.S. case of mad cow disease, or BSE broke out. The effect was felt in most restaurants as Japan relies on foreign imports for the lion share of its beef and meat supply.
One of my Japanese friends didn’t eat Yoshinoya until he was 29 and in Taiwan - Yoshinoya was banned in his family because it’s “junk food”.
But he had no problems working at McDonald’s.
October 31st, 2006 at 1:39 pmすき家, Sukiya….
October 31st, 2006 at 4:35 pmPu-lease! I have Japanese friends who consider bread — I’m talking sliced bread for sandwich-making and French bread, etc — to be “junk food.” I have been told that eating too much bread every day is bad for the health.
October 31st, 2006 at 4:43 pmIts strange that people consider places like Yoshinoya (yes and Sukiya with their Cheezu-don) to be Junk Food.
Lets show them what a Extra Cripsy Chicken Sandwhich from KFC is like and then we’ll talk about whats bad for the health. Beel bowls have rice, beef, onions, and soy sauce… Not the worst thing in the world is it?
And oooh man the taste!
October 31st, 2006 at 9:28 pmThe MSG is what makes it junk food. Just google “chinese restaurant syndrome” to get an idea of what awaits the unwary…
November 1st, 2006 at 2:37 pm