Having enjoyed my lunch at work, I decided to fight the humid weather by partaking in a thirst quenching new beverage from Pepsi.
Pepsi Japan is clearly run by the insane. I know there are certain things that are unique to cultures around the world, including local tastes and seasonings. In India they don’t eat beef, so Mickey-D’s serves lamb burgers. The Dutch love jars of herring in cream sauce. There are some cultures that eat beetles and grubs. The Japanese love….well……..see for yourself:
In case you didn’t get a good enough look at that bottle, I will provide you with a closeup view to help your eyes adjust. For those of you who have been drinking, double check this in the morning and you will find that it wasn’t a hallucination.
I’m sure some wise soul will point out that Dr. Brown’s has been producing a very successful line of soft drinks for year, which not only offers Cream Soda but also the subtle palate of Celery Soda. I like Celery Soda. It’s been around for a very long time and has had a chance to work its way into a nice little niche at delis around the NorthEast United States. That’s Celery.
This is Ice Cucumber. Not just cucumber, but ICE cucumber. You know ICE. It’s that made up taste that you can find in Gatorade and Shaving Lotion and Mouthwash and Windshield Wiper Fluid. Combine that with cucumber and you have a surefire hit with the kids. Hell, next I’m going to make Ice Teriyaki Soda and then Ice Beet Juice. Maybe I can market the opposite sensation. FIRE. Kind of a cinnamon spin on the whole thing. I’ll be rich. Fire Bacon. Fire Kim Chee. Or, SMOKED. Smoked Chicken with Flavor Crystals……..
It’s as Japanese as crab-flavoured ice cream!
Have you tasted it, Mike?
Does it taste like chicken? {”I had a boyfriend like that” is on summer hiatus}
This product actually contains no cucumber whatsoever, I have a Japanese friend working at pepsi who said that they wanted to use english on their bottle and that they wanted to market it as a refreshing drink for the summer, they hit upon the phrase as cool as a cucumber from somewhere and decided to use the phrase Ice Cucumber, check the label there is no mention of cucumber anywhere in the ingredients, and by the way it tastes like a tramps cucumber
Interesting. “Summer perfumes” often have a “cool cucumber” smell too, but I don’t know if they actually have any cucumber in them!
i think i recall from a Tom Robbins book that the internal temperature of a cucumber is on average 4 degree’s(F) lower than the surrounding air temp..
http://januarymagazine.com/profiles/robbins.html
hence the expression “Cruel as a CueKumba”.
maybe that might add some to the database
(i can’t see the connection Betty with Chicken’s - but i’ll work on it!)
It…it’s GREEN. I’d heard of this, but not seen. I love oddball sodas of all shapes and sizes, and this seems about as oddball as they come. I’ve got a friend in Saga…wonder if she likes me enough to mail me a couple bottles?
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