Yebisu Best, Further Study Required
Last month 16,882 members of the MyVoice community completed an Internet-based questionnaire about premium beer preferences. The exact definition of “premium beer” was not discussed, but seemed to be based on price differentiation.
In any case, the favorites were Yebisu (29%), The Premium Malts (18%), Kirin Ichiban Shibori Premium (12.9%), Prime Time (7.3%), Yebisu Black (4.2%), Ichiban Shibori Muroka (3.6%), Kirin Braumeister (2.7%), Guinness (1.8%), Gingaa Kogen Beer (1.5%), and Asahi Kita no Shokunin Nagajuku (1%). According to What Japan Thinks, other key findings included:
- Most Japanese do not really differentiate between premium beers and standard beers
- 40% mostly drink standard beer (40%), Happoshu (36%) or a beer-like brew (21.5%)
- Only 16% of Japanese drink premium beer often while 13% don’t drink beer at all
- The top reasons for premium are taste (49.5%) with perceived high quality second (20%)
- Drink when want something rich (30%), are in the mood (20%) or on a special day (19%)
- The vast majority have premium beer in the evenings, mostly between seven and nine.
Probably these results should be replicated and further study is recommended. As the Czech proverb says “A fine beer may be judged with only one sip, but it’s better to be thoroughly sure.”
Guiness a premium beeer? I’d expect to find twigs and mud in that crap. If you want a real premium beer, there is only one place in the world that can adequately satisfy your taste buds. The Flying Pie Pizzaria.
November 7th, 2007 at 10:22 amOver 300 brands from over 50 countries. It don’t get no better.
Beer Haiku
“Circle of white froth
on glass of rich, night-dark ale.
Harvest moon, black sky”
by Juliet Wilson
*I wish i could come anywhere near to writing something as good as that*
(more here)
http://www.beerhaikudaily.com/
rem.
(*_*)
November 7th, 2007 at 10:51 amand lookee here Dr.Paul! there’s one for your beloved Yebisu.
http://www.beerhaikudaily.com/?s=yebisu
Shizuoka Cricket Club?…crikey overoften!,i hoped you checked that place out, on your recent jaunt around Western Japan.
rem.
November 7th, 2007 at 11:00 amTrust the English to make haiku about beer, and trust the Japanese to describe a stout as “Harvest moon, black sky!”
November 7th, 2007 at 11:01 amShizuoka Kytes Cricket Club??? This is gaijin out of control! It is indeed about Yebisu–which seems to be the favorite in Japan. The guy in the article also wondered why Guinness was on the list–apparently it is not nearly the same thing in Japan. Same thing here in Canada–if you want Guinness you pretty well have to go to Ireland and be sure to have draft too?
November 7th, 2007 at 11:11 amBeer by Joyce Killjoy
I think that I shall never hear
November 7th, 2007 at 11:19 amA poem as lovely as a beer
The brew that Joe’s bar has on tap
With golden base and snowy cap
The foamy stuff I drink all day
Until my memory melts away
Poems are made by fools I fear
But only the Worts can make a beer
There be Five Reasons why one should Drink;
Good friends,
November 7th, 2007 at 11:21 amgood beer,
or being dry,
Or lest we should be by-and-by,
Or any other reason why.
The beer lovers prayer:
Our lager,
Which art in barrels,
Hallowed be thy drink.
Thy will be drunk, (I will be drunk),
At home as it is in the pub.
Give us this day our foamy head,
And forgive us our spillage’s,
As we forgive those who spill against us.
And lead us not to incarceration,
But deliver us from hangovers.
For thine is the beer, The bitter, The lager.
BARMEN.
November 7th, 2007 at 11:23 amare you the only Englishman in Kumamoto,overoften? as i keep googling Cricket+Kumamoto+Beer - and sure enough up comes your site!!.
rem.
November 7th, 2007 at 11:33 amif Happoshu managed to get a mention Dr.Paul? whither Cider one may ask?.
just like the Tokyo Guinness Boozing Club i’m confident that somewhere amongst the teeming tipplers of Japan there are a tiny group of Cider Connoisseurs guzzling down pints of yellow lightning,and exclaiming “OO-AARRH!! the vicar’s daughter’s up the duff again..good scrumpy this Shin-chan!..how’s the new tractor coming along?…
*i’ll look into it*
rem.
November 11th, 2007 at 8:07 amand i really dont know what to make of this.
http://www.dailymotion.com/video/x2g00s_aragaki-yuimitsuya-cider_ads
they probably think that Scrumpy is some cute stuffed animal toy..and a tractor?…(lets leave it there).
rem.
November 11th, 2007 at 8:27 amRemku for Cider #6
“What have they done to my Scrum..Mum?
What-Have-They-Done!!
Watered it down and added Fizz..Mum
(and flogging it to kids)
Criminal.”
*note: remku’s are only pastiches of the Haiku form*
rem.
November 11th, 2007 at 8:40 amI hope that a lot of Japundit’s understand that I respect Japan very much.
*My wife and children live there.#
Thanx - remora
November 11th, 2007 at 6:00 pm